Disruptors 2016: Clean label movement Photo courtesy of the Non-GMO Project

Disruptors 2016: Clean label movement

A short and simple ingredient list is the new cost of entry as products made with such ingredients are perceived to be less processed and therefore fresher, better for you and even better tasting.

But whatever you do, don’t call them “natural,” or even “clean” for that matter, as such terms invite consumer skepticism and have even drawn litigation.

Instead, marketers should let the labels speak for themselves, which is exactly what consumers a

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Contact: Desiree Torres [email protected]

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