How to sell more by focusing on trip missions

How to sell more by focusing on trip missions

Shoppers bring different needs to different shopping trips, and connecting with the needs that drive those trips is a proven way to earn more business — in fact, this is more true than ever now that shoppers have so many choices. Below are six trip missions that are being reshaped by digital tools — we offer up the needs that drive each, examples of how retailers are fulfilling those needs, and how to execute against the mission successfully.

A winning strategy starts with three

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