Natural Grocers, 'eco hip-hop' artist to promote nutrition for Millennials

Natural Grocers, 'eco hip-hop' artist to promote nutrition for Millennials

Natural Grocers by Vitamin Cottage is going O.G. — as in "organic gardener" — in partnership with "eco hip-hop" artist DJ Cavem Moetavation and vegan chef Alkemia Earth.

The Lakewood, Colo.-based retailer said it would release the first song produced in partnership with the artists May 28 in an effort to encourage Millennial shoppers to embrace nutrition education. DJ Cavem, who calls himself the "foun

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