The New Consumer: 5 things marketers should know about Generation Z

The New Consumer: 5 things marketers should know about Generation Z

Members of Gen Z are the most digitally dependent and ethnically diverse

The youngest generation of Americans — whose birth years span from 1997 to the present — comprises Generation Z, whose oldest members have begun to turn 19. Here are five things that food marketers should know as this next generation of shoppers comes of age:

1. When you consider its relationship to technology, Generation Z is “digita

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Contact: Desiree Torres Desiree.Torres@penton.com

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