The New Consumer: 5 things marketers should know about Hispanic Millennials

The New Consumer: 5 things marketers should know about Hispanic Millennials

This demographic is quite different from older Hispanics, other Millennials

Hispanic consumers that fall into the 20- and 30-something age range comprise the second largest Hispanic demographic in the U.S., and account for 29% of all Millennials living here, according to The Millennial Project research, an initiative conducted by Burbank, Calif.-based ThinkNow Research and L.A.-based cross-cultural a

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