The New Consumer: Don’t be fooled by the label

The New Consumer: Don’t be fooled by the label

This is part of a series of IdeaXchanges and other SN articles describing the Millennial Revolution's impact on the food distribution industry.  SN's The New Consumer conference in September will focus on attracting and retaining Milliennial shoppers

Advice on Millennials has become something of a growth industry. Every week seems to bring new studies, conferences and recommendations on what brands need to do to attract them as customers or employees. And for good reason, at 80 million strong, Millennials are larger than any other demographic group. Then there are also the counter-arguments, cautioning brands not to go overboard, as older generations still account for the majority of customer spend.

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