The New Consumer: Millennials are just like you and me, only younger

The New Consumer: Millennials are just like you and me, only younger

This is the first in a series of IdeaXchanges and other SN articles describing the Millennial Revolution's impact on the food distribution industry.  Neil Stern, a senior partner at McMillanDoolittle, will be a featured speaker at SN's The New Consumer event, scheduled for Sept. 14-15 in Indianapolis. 

Much has already been written about the Millennial generation. And for good reason. Spanning the ages between about 21 and 39, they represent a powerful constituency of U.S. consumers, with about 22% of the total population and $1.7 trillion in spending power. And, they will only become more important in the future as their buying power increases. It is critical that they are understood and marketed to for any company that wants to be relevant now, and into the future.

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