The New Consumer: What women want in food

The New Consumer: What women want in food

New survey reveals maturity of the ‘pure foods’ trend — and its chaotic impact at retail

The mainstreaming of the pure food trend — and an associated shift of staple purchases to the Internet — will lead to “chaotic” effects in the food retail marketplace, making victims of companies like Whole Foods, Walgreens and Wal-Mart Stores and heroes of Kroger, Amazon, Costco and Hello Fresh.

Those are two conclusions of a survey of 2,000 women conducted by analysts at Wolfe Research, New York. The study showed that “pure food” — described as simple, minimally processed, nat

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Contact: Desiree Torres [email protected]

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