frozen pizza Straub's

Not your father’s frozens

Retailers report increased sales of more innovative frozen offerings.

Young shoppers have shown a proclivity for fresh and premium fare, but many are also responding to frozen foods touting global flavors, gourmet ingredients and clean labels, retailers said.

“Millennials have been a tricky audience for frozen due to a penchant for fresh, less- processed foods, even more so than previous generations who had a kinder association with frozen foods and grew up using them more,” said Jennifer Goodrich, senior analyst with The Hartman Group, Bell

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