Study: Online grocery shopping 'no longer a niche'

Study: Online grocery shopping 'no longer a niche'

Rapidly growing consumer adoption of online grocery shopping has made it imperative for conventional food retailers to offer online options to their shoppers — and understand their success will be determined by a blended performance of the online and offline offerings, according to a study released Monday by Brick Meets Click.

The study, based on a survey of 12,000 U.S. shoppers, found that the percentage of U.S. households that bought groceries online in the last 30 days nearly

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