Big Y Announces Mobile App

SPRINGFIELD, Mass. – Big Y Foods on Monday announced a partnership with Boston-based AisleBuyer to provide the chain’s customers with a mobile application for iPhone and Android devices that will enable them to scan barcodes to view and compare product and nutrition information, access customer reviews, and receive personalized coupons and offers, among other features.

SPRINGFIELD, Mass. – Big Y Foods on Monday announced a partnership with Boston-based AisleBuyer to provide the chain’s customers with a mobile application for iPhone and Android devices that will enable them to scan barcodes to view and compare product and nutrition information, access customer reviews, and receive personalized coupons and offers, among other features.

Using the application, customers will b

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TAGS: Marketing