Marketing

‘However You Eat’ ad campaign touts chain’s focus on healthy living

Retailers and food companies had plenty to share at the Las Vegas event

At Shoptalk, retailers trace the evolution of their loyalty programs and where they’re headed

“Don’t let them waste your money,” campaign tells consumers

Membership club undertakes multimedia campaign to court customers of shuttered Sam’s locations

While sorting through my mail recently, I came across several flyers from both retailers and quick-serve restaurants promoting their prepared food offerings. The advertisements were colorful, well-designed and eye-catching. But in all instances...