The integrated marketing campaigns that most effectively engage the shopper and guide their purchases were recognized with Shopper Marketing Effie Awards last week at the Shopper Marketing Summit in New York...
Layered discounts help chain grow market share, sales among loyal customers
New store to reflect ‘evolving lifestyles,’ changing market
McMillon: ‘Customers care where products are sourced’
Shoppers want grocery discounts, not gas
Content marketing platform unites local brands behind company values