BI-LO PROMOTES MAYER, GIANAKAS, MOULD -- Tye Anthony, executive vice president of sales and marketing at Bi-Lo, announced new leadership roles in three positions last week. Steve Mayer was tapped to be group vice president for perishables. Mayer...
Surviving chain-store competition isn't all that difficult once you become the living embodiment of the brand. So said Sharon McGinnis Young, one of the eponymous sisters of McGinnis Sisters Special Food Stores, in a presentation at Food Marketing...
Albertsons is one of the first retailers to use a new technology that gives advertisers good reason to warm up to the frozens department. The retailer's Dallas/Fort Worth operating area concluded a three-month advertising program in which an...
Bi-Lo is kicking off a marketing effort to polish its brand image throughout its Southeastern market area. Conceived and executed in partnership with the chain's new agency-of-record, Erwin-Penland, Greenville, S.C., the campaign rolled out on...