Ray's Seeks to Spark Viral Promotion

BROOKINGS, Ore. — Ray's Food Place here said it is attempting to create a viral marketing campaign with its latest holiday promotion by encouraging consumers to share the program with friends through social media.

The chain is giving away more than $300,000 in shopping vouchers, gift cards and free groceries to in-store and online users. In addition, it is asking customers to tell their friends about the giveaways — a new wrinkle in the chain's annual

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