Shoppers Seek Value, Service: Survey

BELLEVUE, Wash. — Shoppers between August and October spent the same or more money on groceries as they did in the three months before, but those shoppers are becoming more demanding of retailers, according to a survey by Coinstar here.

BELLEVUE, Wash. — Shoppers between August and October spent the same or more money on groceries as they did in the three months before, but those shoppers are becoming more demanding of retailers, according to a survey by Coinstar here.

Coinstar’s survey explored grocery spending habits of 1,052 primary household shoppers and found added value and service as a primary driver of purchasing decisions. Of those surveyed, 56% said they used more coupons over the previous six months

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