Social media, grassroots, research propelled Atlanta openings:  Sprouts

Social media, grassroots, research propelled Atlanta openings: Sprouts

Connecting with consumers through social media, grassroots efforts and extensive research helped propel the entry of Sprouts Farmers Market into Atlanta, company officials told investors.

“What you saw in Atlanta was just a really hard push upfront through social media and grassroots to get our brand in there,” Doug Sanders, presi

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