Walgreens Recognized for The Biggest Loser Brand

LAS VEGAS — Walgreens received the Best Retailer of the Year Licensing Excellence Award here Tuesday for its use of “The Biggest Loser” brand in an exclusive line of meal bars and shakes.

The products are based on the television show that challenges overweight contestants to shed pounds through comprehensive diet and exercise as they compete for The Biggest Loser title and $250,000. The shakes and bars are licensed through NBCUniversal Televisi

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