Walgreens to Launch No-Name Line

CHICAGO — Walgreens will launch a no-name store brand within the next month or two.

The brand will be defined by its imagery: “fresh and clean” graphics and a smiling sun, known internally as “Sunny Smile,” according to Laura Sturdevant, director of product development, private brands.

The brand will be priced at Walgreens opening price point and have functional quality, Sturdevant said at the annual

TAGS: Center Store