CHICAGO -- The march to Efficient Consumer Response is still drawing an enthusiastic crowd of supporters.But increasingly, industry executives, including those involved in spearheading the massive re-engineering effort, concede that ECR must begin...
CHICAGO -- If the Efficient Consumer Response operating committee has its way, 1996 is going to be a very busy year.On tap for ECR this year:Turning the industry's formidable attention to new bodies of work, especially those that will directly...
It pays to display.That doctrine, along with constant advertising, is crucial in building salty snack sales.Retailers said displays help attract consumers to the category and are also useful for generating trial of the new "better-for-you" reduced...
Supermarkets are digging deeper into what was virtually unexplored terrain for them a decade ago: onetime prescription-only products that have gone over the counter.The OTC review process is far from new, but it's just recently begun offering...
BEDFORD HEIGHTS, Ohio -- Riser Foods here reported record-setting figures for the 12 and 28 weeks ended Jan. 13, marking the...
MONTVALE, N.J. -- A&P here said it had its best second-half performance since 1990 during the period ended Feb. 24.for the 12...
PONTE VEDRA BEACH, Fla. -- Retailers are turning to new technology in electronic marketing to recapture "the old days" when...