OAKLAND, Calif. -- In an ad appearing on the days leading up to Valentine's Day, Safeway here challenged shoppers throughout the state of Washington to "Make This the Most Romantic Ever!"f champagne, wine or sparkling wine for your special someone...
The future of couponing is right on target.Brand marketers are making more use of retailer frequent shopper data bases and targeted programs developed by clearinghouses, direct-mail and freestanding insert distributors. Many are folding in their...
NEW ORLEANS -- Sixty brands from 20 packaged goods marketers are taking part in a new pay-for-performance electronic marketing program designed for supermarkets. The Grocery Network System from InterAct Systems, Norwalk, Conn., consists of...
TAMPA, Fla. -- Van de Kamp's has used co-branding with other manufacturers as a way of building market share in a declining category, according to an advertising account executive who works on the Van de Kamp's account."In the highly competitive...
NEW YORK -- Although it must operate under a myriad of laws and legal restrictions and a flat sales environment, Heublein Inc...
BETHESDA, Md. -- Discovery Channel Video here is offering "Watergate," a three-pack video that tells the story of the infamous...