BOCA RATON, Fla. -- Growth in business is prompting Rexall Sundown here to add to its sales force and seek ways to improve its efficiency through automation.The vitamin marketer, which sells its products through Kmart, Drug Emporium, Dominick's...
RESTON, Va. -- With an eye on the growing trend toward outsourcing retail service to third parties, the National Food Brokers Association's Retail Merchandising Steering Committee has set its initial agenda.The decision to create the group was...
CHICAGO -- Barton Beers here is placing a greater emphasis on in-store point-of-purchase displays to build sales of its Corona beer during the popular Mexican Cinco de Mayo holiday and other key selling periods.It has introduced a new permanent ...
LAKE FOREST, Ill. -- Leaf Inc. is turning over a new leaf. The candy marketer based here has reorganized its marketing...
Defining, then establishing, true brand relevance takes old-fashioned hard work and old-fashioned marketing. To measure and...