Consumers are acquiring a stronger taste for the exotic. Retailers report sales of ethnic foods, particularly foods from Thailand and India, as well as Mexico and other Hispanic cultures, are on the rise, with no crest in sight.Plus, the...
UNIVERSAL CITY, Calif. -- Ralston Foods cross-promotes with video titles to create excitement and stand out in a crowded supermarket, said Dan O'Neal, director of promotion services for the St. Louis-based company. "We compete in the ready-to-eat...
CAMBRIDGE, Mass. -- Many companies stumble trying to take the giant step from trade spending management to a true trade marketing function.To manage through this transition successfully, brand marketers must accord "big project status" to the...
Perhaps our brethren on the food-service side of the industry have felt a little slighted in recent years as the Efficient Consumer Response initiative caused activities to swirl mightily around packaged goods issues. If so, they now have good...
EDINA, Minn. -- Byerly's here mushroomed an existing in-store sampling program to cover two dozen products coordinated...
HOUSTON -- While super-markets across the United States experiment with different items in their food courts, Kroger Co....
SALT LAKE CITY -- American Stores Co. here is on the move with its Super Saver warehouse format.In a strategic shift, American...