More and more brand marketers and supermarket retailers are setting up bright, information-packed sites on the World Wide Web.By February, the Food Marketing Institute, Washington, had assembled a list of 31 marketer sites, ranging from Anheuser...
CORONADO, Calif. -- Sassaby Cosmetics has made point-of-purchase displays the central communications medium for its two-year-old Jane Cosmetics brand.The strategy has helped build the value-priced Jane brand from scratch into a competitive player...
MINNEAPOLIS -- Supervalu here is budgeting $440 million for capital expenditures this year, including $45 million for capital leases. The company declined to provide actual capital expenditures for last year. However, this year's cap-ex is down 12...
ROCKFORD, Ill. -- J.L. Clark, Rockford, Ill., has added heart-shaped, free-form blob, short-square and round-drawn shapes to...
Brand marketers can target consumers better by linking their World Wide Web sites to those of grocery chains that offer home...
TROY, Mich. -- Kmart's new "integrity pledge" is being hailed by the discounter's vendors as a positive step in its turnaround...