REDMOND, Wash. -- Kellogg USA, Thomas J. Lipton, Nabisco, Bristol Myers, Bausch & Lomb and Sandoz are among 28 brand marketers currently using a network of 8,400 in-store blood-presure kiosks to carry healthy promotional messages.Mostly...
NEW YORK -- Supermarkets can boost their alcoholic beverage sales by cross-merchandising liquor products with nonalcoholic items in other areas of the store, where allowed by law, according to an official with a leading distiller."Displaying two...
WASHINGTON -- Consumers rate supermarket food service about midway between fast-food fare and a home-cooked meal when it comes to freshness, nutritional value and quality, according to a new research study from the Food Marketing Institute here...
WASHINGTON (FNS) -- Frozen fruits and vegetables will be able to carry the "healthy" designation, just like their fresh counterparts, according to a Food and Drug Administration proposal.The $60 billion frozen food industry has fought for the...
LOS ANGELES -- Entertainment licensing will continue to be an important component in the brand marketing plans of General Mills. Wayne Chilicki, manager of promotion innovation at the Minneapolis-based company, said, "General Mills definitely...
ATLANTA -- America's Favorite Chicken Co. here, the parent company of Churchs Chicken and Popeyes Chicken & Biscuits, has targeted the Los Angeles area for major expansion of its Popeyes chain into retail outlets.n negotiations with two...