NEW ORLEANS -- Sixty brands from 20 packaged goods marketers are taking part in a new pay-for-performance electronic marketing program designed for supermarkets. The Grocery Network System from InterAct Systems, Norwalk, Conn., consists of...
TAMPA, Fla. -- Van de Kamp's has used co-branding with other manufacturers as a way of building market share in a declining category, according to an advertising account executive who works on the Van de Kamp's account."In the highly competitive...
NEW YORK -- Although it must operate under a myriad of laws and legal restrictions and a flat sales environment, Heublein Inc. is building sales of its liquor products by teaming with brand marketers of complementary nonalcoholic products.The key...
BETHESDA, Md. -- Discovery Channel Video here is offering "Watergate," a three-pack video that tells the story of the infamous Watergate hotel break-in. It is being sold for a suggested retail price of $49.95.suggested retail price of $39.95...
TAMPA, Fla. -- For a cross-merchandising promotion to be successful it must supply the consumer with a recognizable benefit, according to a marketing official with Coca-Cola Co."A brand marketer always has to make sure that the promotion is...
BOISE, Idaho -- Albertson's here has introduced a new program with the time-pressed consumer in mind in which ingredients for a quick meal are promoted and merchandised as a unit.The company's Quick Fixin' Ideas campaign was kicked off last month...
LEXINGTON, Ky. -- Valvoline here has become one of the first consumer goods companies in the United States to begin to track account sales and promotion performance using a return-on-investment measure."We now compensate our sales people based on...
NEW ORLEANS -- California retailers are signing on to participate in a cooperative World Wide Web site that features electronic coupons shoppers can print in the home as well as other brand offers and recipes.ng the retailers who recently became...
Retailers are eyeing licensed merchandise based on hit videos, coupled with tie-in promotions, to drive sales from their video departments into the food aisles.Disney's "Pocahontas," released last week with a tie-in to Nestle Chocolates, and the...
CAMDEN, N.J. -- Campbell Soup Co. has taken a major step toward turning its salespeople into business managers.With the unification of the company's soup business and what was formerly known as its Meal Enhancement Group, the company has created a...