Entertainment licensing is a fluid process. A brand debuts, gets attention and licensees and then, if it succeeds, moves into new cycles of line extensions and licensees.This process means that brand marketers constantly have opportunities to get...
Video cross-promotions have become a potent tool for brand marketers, connecting consumer goods with highly visible titles. The latter half of 1996 could be another great season for cross-promotions based on movies set for theatrical debuts this...
MEMPHIS, Tenn. -- While many retailers are busily scanning the horizon for the much-hyped arrival of fresh-cut fruit, Kroger Co.'s Delta division here has jumped on board with a regionally processed line of melons, grapes and pineapples.The...
NEW ORLEANS -- The data base marketing initiative at Brodbeck Enterprises, Platteville, Wis., has generated a 4% sales increase and reduced customer counts 3% to 4% by inviting "cherry pickers" to shop elsewhere.The operator of Dick's Supermarkets...
When Lifesavers Co. mounts a national in-store sampling and demonstration program these days, it faces tough decisions over...
A new slate of sell-through videos priced under $10 are hitting supermarket shelves in record numbers from nearly every major...
MEMPHIS, Tenn. -- AC Humko, a manufacturer of private-label vegetable oils, shortening and nondairy creamers based here, has...