NEW ORLEANS -- The data base marketing initiative at Brodbeck Enterprises, Platteville, Wis., has generated a 4% sales increase and reduced customer counts 3% to 4% by inviting "cherry pickers" to shop elsewhere.The operator of Dick's Supermarkets...
When Lifesavers Co. mounts a national in-store sampling and demonstration program these days, it faces tough decisions over whether the promotion should include some of its largest accounts.Mandated services are the issue for those retailers, says...
A new slate of sell-through videos priced under $10 are hitting supermarket shelves in record numbers from nearly every major...
MEMPHIS, Tenn. -- AC Humko, a manufacturer of private-label vegetable oils, shortening and nondairy creamers based here, has...
TAMPA, Fla. -- A cross-merchandising promotion needs to make sense and be easily executed to succeed, according to an executive...