CHICAGO -- Attendees at last month's International Housewares Expo at McCormick Place here were treated to a rich array of business technology.Centerpiece of the message was the National Housewares Manufacturers Association's Technology Pavilion...
ST. PETERSBURG, Fla. -- Catalina Marketing here will expand the international presence of its in-store couponing system by about 300 stores this year.conducting a five-store pilot with Sommerfield/Gateway and has completed a chainwide rollout with...
LAS VEGAS -- Seagram Co. said it will use the brand and trade marketing experience gained in its beverage businesses to propel recently acquired MCA to greater success."This is a business of globalization, and we will use all the resources of...
SPRINGFIELD, Mass. -- Big Y Foods here has found that supermarkets can benefit from the burgeoning home office market.Copy and fax paper moved so fast in a chainwide, one-week promotion that some stores sold out within days, according to the...
ATLANTA -- Lever Bros. reduced costs by $65 million by changing its purchasing practices. The New York-based marketer of such brands as Wisk and All detergents instituted a supplier integration process. It was designed to align the suppliers' and...
BURBANK, Calif. -- Buena Vista Home Video here has sweetened the honey pot for retailers for its March 27 release of "The Many Adventures of Winnie the Pooh."In a letter to distributors, Dennis Maguire, senior vice president of sales for the...
SPRINGFIELD, Mass. -- Big Y Foods here is using a bulk candy program to beef up its candy aisle sales.The chain has instituted self-service bulk displays that feature 48 stockkeeping units of nonchocolate candy items in its Spencer, Mass., World...
NEW YORK -- Family Circle magazine, now published by Gruner & Jahr Publishing here, continues its popular Sample This program this year in supermarkets with four events starting March 30. The program is conducted through an exclusive partnership...
MINNEAPOLIS -- General Mills here has revamped its sales organization structure to better tailor its approach to individual retail accounts.Under what the company is calling its "personalized sales structure," sales, customer service and...
Even though the senior consumer may be "young at heart," the facts are that grip, strength, vision and the ability to distinguish colors diminish after age 40. Here are some ways that marketers can address these issues:er facilitate understanding...