FROZENS GET CENTRAL ROLE AT NEW BIG PUBLIX UNITS

LAKELAND, Fla. -- Publix Super Markets here is moving frozen food from the sidelines to center stage in its new larger stores. The retailer's older units have frozen food displayed against a wall, "but the chain has gotten away from that in the big stores," said a source familiar with the Publix frozen foods strategy.In fact, the source noted, "In any Publix store built now that is 48,000 square feet

LAKELAND, Fla. -- Publix Super Markets here is moving frozen food from the sidelines to center stage in its new larger stores. The retailer's older units have frozen food displayed against a wall, "but the chain has gotten away from that in the big stores," said a source familiar with the Publix frozen foods strategy.

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