DAIRY AND GROCERY TIE-IN DOUBLES SALES AT KROGER

CHICAGO -- Kroger doubled the sales of refrigerated puddings and pasta products at three of its Cincinnati marketing area stores by cross-merchandising the products at grocery aisles.The sales results surfaced in a limited test of the cross-merchandising strategy started at three stores in February, Mike Schultz, group category manager for grocery, told SN after his talk on category management in

CHICAGO -- Kroger doubled the sales of refrigerated puddings and pasta products at three of its Cincinnati marketing area stores by cross-merchandising the products at grocery aisles.

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TAGS: Kroger Dairy