CONSUMER SURVEY: LOYALTY IS FLEETING

More than three out of four grocery shoppers would desert their current favorite supermarket for another one offering good selection and competitive prices, according to a national survey commissioned by Supermarket News.n to conventional operators in the battle for customers.The study polled more than 1,000 grocery shoppers across the United States by telephone.The absence of consumer allegiance

More than three out of four grocery shoppers would desert their current favorite supermarket for another one offering good selection and competitive prices, according to a national survey commissioned by Supermarket News.

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