Raley's operates 132 stores in Northern California and Northern Nevada, including this one in Folsom, Calif. The supermarket chain attributes its success to “our ability to listen to customers and respond quickly,” Raley’s president and CEO Bill Coyne told SN. “We’re getting better at listening and understanding what’s important to customers, and like the rest of the world, we’re adapting at a quicker pace.” And this store tour gallery shows how Raley’s is making a connection with its customers.
Stores feature a variety of departments across the front concourse, including Play Care Centers at 16 locations for children aged 2 to 8.
As a full-service retailer, Raley's hand-stacks produce and displays it on refrigerated cases to extend shelf life and reduce shrink.
Raley's has offered natural food sections — now called Well for Life — since the early 1970s, with a wide selection of bulk beans, rice, grains, flour, nuts and snack mixes.
Raley's features expanded cheese displays, in a service or self-service format, with items from around the world.
Customers who order groceries online can pick up orders by pulling into marked parking spaces and talking to store personnel through a call box.
Something Extra is the name of the chain's in-house magazine and also of large tie-in displays near each store's entrance with items featured in magazine recipes.
Raley's service meat departments offer free marinades and rubs, with meat clerks suggesting one of 24 options and applying it while customers wait.
A chef at a Raley's-owned Bel Air store prepares foods like broccoli beef in the prep area that are then displayed at The Sizzling Wok — a self-service display similar to a salad bar on the store floor.
Frozen food cases at Raley's utilize LED lighting for lower energy usage and greater efficiency.
Personal shoppers like this one select orders that come in over the Internet and deliver them to customers' cars when they are called from call boxes outside the store.