CPG Growth Hinges on Success With Hispanics

CPG Growth Hinges on Success With Hispanics

NEW YORK — By sheer virtue of size, members of the burgeoning Hispanic demographic are projected to accelerate growth in certain CPG categories like tea, spirits/wine and coffee through 2015 while stalling sales of bottled water and milk, according to Nielsen findings outlined last week during The State of the Hispanic Consumer webinar. A similar phenomenon is evident at the product level.

“Hispanics are growing so rapidly that the growth that we will see in

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