The store includes 27 TV screens that display promotions, Hy-Vee ads and other content.
The meat section has been expanded with more value-added offerings.
The fresh-cut fruit sections are seeing strong growth at Hy-Vee. The store also offers fruit baskets.
The store has more than 1,500 produce items, including about 150 organic offerings.
The Fresh Market Grille includes a full-service bar. The casual-dining restaurant opens at 4 p.m. daily.
A gelato bar is one of the store's new and unique features.
The baked goods section includes Killer Brownies from Dorothy Lane Market. It is the first Hy-Vee store to carry the product.
The store carries some 400 bulk food items, creating the largest bulk food offering in the region, according to Hy-Vee.
Hy-Vee has introduce the B-Leve line of HBC products from Topco in its health and beauty section, which has been designed to better compete with mass merchandisers and drug stores.