Chobani SoHo exclusively offers the brand’s Greek yogurt. Dar Vasseghi, Chobani’s director of retail concepts, said the most popular flavors have been Pistachio + Chocolate, Blueberry + Power (with fresh fruit and nuts) and Cucumber + Olive Oil. (Photo courtesy of Diane Bondareff/Invision for Chobani.)
So far, customers have responded well to the yogurt restaurant concept. “We’ve been basically jam-packed busy every day since we opened,” said Vasseghi. “It’s almost like every other customer stops and says, ‘Oh my God, Chobani has a store.’” (Photo courtesy of Diane Bondareff/Invision for Chobani.)
At Chobani SoHo, yogurt cups come in two sizes, small and large, which cost $3.75 and $4.75, respectively. The store sources all of its yogurt from Chobani’s plant in central New York. (Photo courtesy of Diane Bondareff/Invision for Chobani.)
Dannon’s Yogurt Culture Company has also been a hit. “It’s kind of like if Willy Wonka had a yogurt bar, this is what it would be like,” said Dannon spokesperson Michael Neuwirth. “Without the floating, flying stuff. But it really is. You choose it however you imagine it and that elicits a terrific positive reaction from guests.” (Photo courtesy of Yogurt Culture Company.)
Yogurt Culture Company sees it’s biggest surges in traffic around breakfast and lunch, but the store’s location near Grand Central Station means there is a constant stream of commuters and tourists passing by its doors throughout the day. (Photo courtesy of Yogurt Culture Company.)
Though the store sells both traditional and Greek yogurts, Neuwirth said about 80% of customers choose the Greek variety. Prices are $5.49 for cups and smoothie drinks and $5.99 for parfaits. (Photo courtesy of Yogurt Culture Company.)