The plaza — which is affiliated with the Robert Wood Johnson University Hospital and a major rail commuter station — will also include a fitness facility.
There’s a seating area inside the store with a fireplace, flat-screen television and free Wi-Fi, or diners can go upstairs where additional seating is located at a café and smoothie bar, also operated by the retailer, next to the entrance to the fitness center.
From the entrance a V-shaped line of fresh food stations stretches along the outer perimeter. On the left, a brick pizza oven offers hot pies, slices and related Italian favorites.
As part of its commitment to inner-city residents, many of whom are on fixed incomes, The Fresh Grocer has developed a special section within the produce department that consists of bagged and prepriced product.
The fixed price helps those consumers who need to monitor their spending overcome the guesswork involved in purchasing bulk fruits and vegetables.
Shoppers will be able to take advantage of The Fresh Grocer’s daily Meal Deal, which includes and entrée, two sides and a pint of deli salad, with a pricepoint starting at $7.99.
The supermarket would serve daily travelers, as well as students from nearby Rutgers University.
Special attention is being given to inner-city residents who until now had to travel outside the city to get fresh food.