In-Store Experience Key for Grocery Shoppers

NEW YORK — The in-store shopping experience can make or break grocery-shopper loyalty, according to a new study by Pricewaterhouse Coopers.

While 37% of respondents in PwC’s Experience Radar 2013 — Grocery Industry study cited price as the top influencer when deciding where to shop, convenience was not far behind at 28%. And the largest component of convenience is fast checkout, which accounted for 30% of “memorable great experiences” in the grocery store.

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