Safeway Pinterest Promo Off to a Good Start

PLEASANTON, Calif. — Safeway is having success with its first Pinterest promotion.

More than 4,000 of its Facebook fans “liked,” and nearly 300 commented on, a Safeway Facebook post announcing a Pinterest sweepstakes to win a daily $50 Safeway gift card.

To enter, consumers must “pin” one or all of eight Safeway dessert recipes — including pumpkin pie, owl cake, apple tarts and sugar cooki

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