Despite the graphic warnings, Mintel found that 48% of smokers feel strongly that they would be able to quit smoking at any time. Of the anti-smoking products currently available, 41% of those interested in quitting say they would try OTC nicotine sprays, and 41% a prescription nicotine inhaler. Forty percent would go for OTC nicotine replacement lozenges and 38% are interested in nicotine-free cigarettes.
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The NJOY brand looks like an actual king-filtered cigarette with paper lines and a tan-colored filter tip, all tucked into a lighter-sized flip pack. Like other manufacturers, NJOY’s recycle program lets e-smokers who send in a number of used NJOY Kings get one new King pack for free.
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White Cloud Cigarettes recently broadened the appeal of e-cigarettes with the introduction of disposable Flings, with flavors that range from regular tobacco, menthol and vanilla to the more exotic cinnamon, banana or maple bacon. Customers can start off with a single Fling, or replenish their stash with 5-, 10-, 25- and 100-packs.
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Blu eCigs was acquired by tobacco giant Lorillard last April for $135 million, and has enlisted the help of actor Stephen Dorff to launch its widespread “Rise from the Ashes” campaign. The line includes a Smart Pack that alerts an e-smoker of other users within 50 feet “for some enlightening small talk without the wrinkle-inducing ash,” states the company.
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The Food and Drug Administration has limited jurisdiction over e-cigarettes, but says it intends to seek oversight in the near future. In the meantime, the agency has issued warning letters to five manufacturers for quality control deficiencies and unsubstantiated claims. There are also concerns that the unique flavors offered by some companies (such as peach schnapps, mocha and others) could prove tempting to young people.
Photo by Stephen Sullivan