Publix Has ‘Klout’ in Social Responsibility

Publix Has ‘Klout’ in Social Responsibility

A full-fledged social media strategy is necessary to proactively engage customers online

What’s your favorite type of doughnut? How do you organize your grocery cart? What is your favorite flavor of deli chicken?

While these may sound like mundane questions, shoppers overwhelmingly respond to them on Publix Super Markets' Facebook page. These and other queries received several hundred Facebook comments, “likes” and “shares.”

With each poll and posting, Publix makes a deeper online connection wi

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