Boer: ‘Connected’ Customer Key to Ahold’s Growth

Boer: ‘Connected’ Customer Key to Ahold’s Growth

“Connecting the customer is the most important thing supermarkets can do." — Dick Boer, CEO, Ahold

NEW YORK — Dick Boer’s vision for Ahold includes fresher stores, deeper customer relationships — and a very big bet on e-commerce.

In an interview with SN editors here last week, Boer said the “Reshaping Retail” strategy he introduced shortly after taking the chief executive role at Ahold in 2011 was progressing as planned despite a sluggish econ

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