Fighting frizz
Procter & Gamble, Leo Burnett/Arc Worldwide and Starcom MediaVest Group won a Gold in the Manufacturer: Awareness/Trial category for the “Pantene Weather Program.” Contributing agencies were Grey Group and DeVries Global.
Photo courtesy of Effie Worldwide
Meal solution
Coke, Walmart and FCB executives accept their award for “Effortless Meals by Coke and Walmart,” which won a Gold in the Manufacturer: Single-Retailer Rollout category and a Bronze in the Manufacturer/Multi-Brand Shopper Solution category.
Photo courtesy of Brian Morrison Photography
Campaign winner
Creative for the “Effortless Meals” campaign by Coke and Walmart.
Photo courtesy of Effie Worldwide
Amped up
PepsiCo’s AMP Energy and Mekanism won a Silver Effie for “AMP Energy PowerDash."
Photo courtesy of Effie Worldwide
Creating awareness
The American Express Canada and Ogilvy & Mather Toronto teams celebrate their Bronze Effie in the Manufacturer: Awareness/Trial category for “Cloud 10 — Revitalizing the Airport as an acquisition channel.” Contributing agencies were High Road Communications, Greater Toronto Airport Authority and Mindshare.
Photo courtesy of Brian Morrison Photography
Better together
Kimberly-Clark and Geometry Global (Chicago) won a Bronze Effie for “Cottonelle — Better Together” with contributing agencies Tris3ct, Ketchum, Mindshare and Biggs-Gilmore in the same category.
Photo courtesy of Brian Morrison Photography
Turning tide
Procter & Gamble’s “Tide Pods Innovation at Walmart Shelf” won an Effie in the Manufacturer: New Product/Service Introduction category.
Photo courtesy of Effie Worldwide
Award winners
The winning team for Procter & Gamble’s “Tide Pods Innovation at Walmart Shelf.”
Photo courtesy of Brian Morrison PhotographyThe 2014 Effie Awards