The new supernaturals

The new supernaturals

As wellness goes mainstream, a new breed of retail banners is built to benefit

The supermarket landscape is undergoing a fresh reseeding.

Around the country, new retail brands built specifically to play to the trend toward health and wellness — and food’s central role within that trend — are busy building stores that are competing with and sometimes defeating traditional retail brands.

Where many conventional supermarkets have all but given up on the idea of expanding geographically, and companies like Safeway and Supervalu are trimming their branche

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Contact: Desiree Torres [email protected]

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