Independent Hispanic grocers are being given the opportunity to gain new insights into their customers’ shopping habits — insights that are also being shared with major CPG companies to help them gear promotions more directly to those shoppers.
The collection point for the data is Mercar Analytics, a San Francisco-based company co-founded by Anthony Eros, who serves as president and CEO.
According to Eros, Mercar — which means “to purchase” in Spanish — gathers sales data
All access premium subscription
Why Subscribe To SN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]