Village Supermarket’s new store in Morristown, N.J., makes a statement about health and wellness at the entrance, with shoppers encountering the pharmacy and dietitian’s departments first.
A large selection of natural and organic produce is merchandised under the “Horsehill Road Produce Market,” reflecting the street address of the new location.
Chef Danny Arturo provides classes daily in a full demonstration kitchen.
A revamped “power alley” of prepared foods includes this specialty sushi station.
According to plan
According to Plan Blueprint Subs and Salads provides made-to-order sandwiches.
Burgers, fries and shakes are served from a station resembling a 1950s drive-in.
Since the store opened in November, Village Super Market officials have already had to nearly double space allotted to natural and organic dairy to meet shopper demand.
Join the club
The Co-Op Market showcases a variety of “in-and-out” items from Wakefern buyers like housewares and appliances. Officials say the selection helps the store compete with warehouse clubs like Costco.
The store calls out local product manufacturers, like this Philadelphia-based soapmaker.
Nestled between a wine and beer section and the seafood counter was a natural spot for an Oyster Bar.
The store includes a gym offering free fitness classes twice every day.
A dietitian at the Morristown ShopRite coordinates community outreach efforts and helps to influence sales with monthly selections of better-for-you items.
Monthly “Dietitian Selections” get a prominent display and associated sales boost.
It takes a village
Village Super Market director Perry Blatt and Amanda Fisher, the company’s director of business relations.