Stovetop solutions from the freezer case

Stovetop solutions from the freezer case

Frequent promotions and new better-for-you options help retailers support the skillet meal segment

In most instances, big names bring in big bucks. But as shoppers give chef- and restaurant-inspired frozen skillet meals the cold shoulder, savvy retailers are finding ways to survive the freeze out.

Some are combating consumers’ chilly reception to high price points by offering frequent sales in weekly circulars. Others are bringing in healthier options to meet the growing demand for better-for-you frozen foods.

At Lakeland, Fla.-based Publix Super Markets, shoppers are i

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Contact: Desiree Torres [email protected]

TAGS: Publix
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