By 2015, the U.S. Hispanic market is estimated to be worth $1.5 trillion.
Retailers know by now that they need to address the 53 million Hispanic consumers in the United States. Over the last few years, they’ve launched new promotions, products and services to meet the needs of their Hispanic shoppers.
Some have worked, while others haven’t.
SN interviewed retailers, consultants and agency executives to find out what they’ve learned about the do’s and don