Home and away in center store categories

Home and away in center store categories

Many consumers are entertaining more at home to save money, and those who do go out are reaching for on-the-go snacks

Thirty-one percent of overall consumers and 43% of Millennials are entertaining more in the home to save money, according to IRI.

So it’s no surprise that sales of beer (5.4%), wine (3.7%) and salty snacks (4.2%) posted solid growth during the 52 weeks ending June 15, 2014.

When busy Americans weren’t hosting guests at home, they were fueling up on-the-go with snacks like filled crackers and portable, high-protein nut butters, noted Susan Viamari, editor of thought lea

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