SN Category Guide: Signs of Life for Many Products

SN Category Guide: Signs of Life for Many Products

Despite a lingering air of frugality left from the Great Recession, some food retail product categories exhibit improving trends, as shown in SN’s annual category review

The frugal grocery shopper is definitely not an endangered species.

Product unit volume at food retail is flat to slightly down over the past year, as consumers continue to shun large stock-up trips and are shopping on an as-needed basis, according to Susan Viamari, editor of the Time & Trends newsletter at Chicago-based Information Resources Inc.

“Consumers have that conservative approach — ‘I am buying what I need when I need it’ — vs. what they might ha

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